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The beauty of Social Media

31 May, 2016

Social Media is one of the most important marketing tools a company can use and the best thing about it, is that it is free! It has become one of the hottest topics amongst marketers in the last few years and you can definitely see why!

When you are at any event, you can just look up to find the majority of people sharing their experience on social media channels, posting videos on Facebook, tagging their location and even sharing the event organizers name. The beauty of the hashtag has also changed the face of marketing purely through giving your brand more exposure, visibility and you can now even export pictures through just hash tagging the name, simple eh?

Let’s go beyond speaking about exposing your company regional, it has got much more in depth than that. Social media has now helped exposure your company worldwide, due to the simplicity of having a conversation on Facebook chat. Data and information can be exchanged so easily, you can even see when and if your client has read the message, making it much easier to follow up and improve client relations.

Statistics have shown that there are around 1.44 billion monthly active users on Facebook, 255 million monthly active twitter users and 200 million active Instagram users. Imagine if you connected with each and every media channel that is available, your next big client may be found in just one of those media networks.

Is it time to set up a few social media accounts? Go on, you know it will be worth it.