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Mother of the Nation

Posted by IBS       |       11 Apr, 2016

IBS Group played a part of the inaugural Mother of the Nation Festival in Abu Dhabi. The 10-day festival was designed to celebrate, commemorate and honour the values of Her Highness Shaikha Fatima Bint Mubarak.

The festival, which ran until April 2nd, transformed the 1.3km stretch of the Abu Dhabi Corniche into a sprawling showground of culture, shopping and family fun, for which IBS Group provided a variety of activations.

One of the main features that proved to be a big hit among the crowd was the Light Bright, which lights up as children push bulbs into the feature. IBS Group also created the kindness dice, giant colouring book, puzzle walls and drawing stations plus much more.

Jonathan Ascona, project coordinator at IBS Group, said: "It was great to work on the Mother of the Nation Festival, purely because the feel and the atmosphere at these kind of events really makes it worthwhile. IBS Group had a lot of participation in creating the perfect feel for the art section at the festival and looking at the after pictures, you can see how much the public really appreciate what we have created. With the event being outside it was important that we captured the creative feel of the event, and the Light Bright activation was seriously impressive."